Putting Your Money Where Your Mouth is in Customer Service

About ten years ago, two weeks before Valentine’s Day, a female customer, whom we will call Sue, stopped into the store to buy a bike for her husband. Because she had gone all out to get the very best bike she could for her husband, she needed to pay us in increments. So, she put a deposit on the bike until she could save up … [ Read more ]

Knowing Your Customers

In the 1930s, when I first knew the automotive industry, Alfred Sloan, who ran General Motors, would disappear from Detroit once every six weeks. Next morning he would walk into a dealership in Cincinnati or Kansas City and say, “I am Mr. Sloan from Detroit. Would you allow me to work for two days as your assistant service manager?“ When he left, customers always said, … [ Read more ]

You never really know someone until you see the choices she makes.

Like many photographers before him, Richard Zaltman was visiting remote areas of the world to capture images of people living lives far removed from those in the United States.

Here’s what made his experience different.

One morning, while walking through an isolated village in Bhutan, he suddenly got the idea of turning his camera over to the locals to see what they would consider significant enough to … [ Read more ]