Some organizations and initiatives are so successful that a sort of folklore arises around them. John F. Kennedy is said to have asked a janitor scrubbing a floor at Cape Canaveral what he was doing and received the reply, â€œIâ€™m working to put a man on the moon.â€ The story is probably apocryphal, as itâ€™s also been attributed to architect Christopher Wren at St. Paulâ€™s Cathedral in London. Legend or not, the point is that all great legends encapsulate what should be true. We think all workers should believe they are contributing to a worthwhile goal. If they donâ€™t, is it their fault? Or is the burden on leaders to close that gap in the middle of their strategy, ensuring that their visions and goals are communicated in a way that can provide meaning to all they encounter?
Source: Turning Strategic Vision into Action: Itâ€™s a Mind Game by Simon Mezger and Maurice Violani | A.T. Kearney Executive Agenda, Volume XIII, Number 1, 2010