In 1985, a film company facing financial pressure hired a new president. In an effort to cut costs, the president asked the two leaders of a division, Ed and Alvy, to conduct layoffs. Ed and Alvy resisted—eliminating employees would dilute the company’s value. The president issued an ultimatum: a list of names was due to him at nine o’clock the next morning.
When the president received … [ Read more ]
In 1959, Play of the Week, an icon of civilization on television, was at risk of being canceled. Broadcast on Channel 13, New York’s public television station, the show offered high-quality theater week after week — including works by such writers as Eugene O’Neill, John Steinbeck, and Jean-Paul Sartre, with top talent. But the ratings were low, and sponsors were dropping out.
Ogilvy was looking for … [ Read more ]
Almost one thousand years ago, in Moslem Spain, there lived a Jew named Rabbi Samuel the Prince. He was very wise, and rose to great power, becoming the Sultan’s treasurer. This aroused the jealousy of the other ministers, who planted rumors that Rabbi Samuel was embezzling money from the royal treasury.
The Sultan decided to put Rabbi Samuel to the test. One day, without warning, he … [ Read more ]
Seven-year-old first baseman, Tanner Munsey, fielded a ground ball and tried to tag a runner going from first to second base. The umpire, Laura Benson, called the runner out, but young Tanner immediately ran to her side and said, “Ma’am, I didn’t tag the runner.” Umpire Benson reversed herself, sent the runner to second base, and Tanner’s coach gave him the game ball for his … [ Read more ]