Stop looking under the light for innovation

There’s an old story about a man searching for his lost keys under the light on a dark night, even though they were last seen elsewhere. When a passerby asks why he continues to search in the wrong spot, the man replies, “Because the light’s better over here.” Too often, companies search within their own sphere of knowledge rather than seeking solutions wherever they may be found.

Source: Real Returns On R&D / Michael Treacy, James Sims, and George Lieberman / Optimize, July 2003

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