Archive for the 'Innovation' Category

May 6th 2008 Think Outside the Box

You are driving along in your car on a wild, stormy night, it’s raining heavily, when suddenly you pass by a bus stop, and you see three people waiting for a bus:

  • An old lady who looks as if she is about to die.
  • An old friend who once saved your life.
  • The perfect partner you have been dreaming about.

Which one would you choose to offer a ride to, knowing very well that there could only be one passenger in your car?

This is a dilemma that was once used as part of a job application.

  • You could pick up the old lady, because she is going to die, and thus you
    should save her first;
  • * or you could take the old friend because he once saved your life, and this
    would be the perfect chance to ! pay him back.
  • However, you may never be able to find your perfect mate again.

The candidate who was hired had no trouble coming up with his answer. Guess what was his answer?

He simply answered:

“I would give the car keys to my Old friend and let him take the lady to the hospital. I would stay behind and wait for the bus with the partner of my dreams.”

Sometimes, we gain more if we are able to give up our stubborn thought limitations. Never forget to “Think Outside the Box.”

Source: I have heard this story many times but don’t know the original source. Someone named Esha sent it to me via email though. If you know the original source, please do post it.

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Jun 9th 2006 Stop looking under the light for innovation

There’s an old story about a man searching for his lost keys under the light on a dark night, even though they were last seen elsewhere. When a passerby asks why he continues to search in the wrong spot, the man replies, “Because the light’s better over here.” Too often, companies search within their own sphere of knowledge rather than seeking solutions wherever they may be found.

Source: Real Returns On R&D / Michael Treacy, James Sims, and George Lieberman / Optimize, July 2003

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May 5th 2006 The “Sneaker Game”

The date was December 9, 1934. The New York Giants were playing the Chicago Bears for the championship of the National Football League. The two teams were thought to be evenly matched, but there was a special factor that day that changed the dynamics of the game: heavy rains and cold temperatures had turned the field at New York’s Polo Grounds stadium into a virtual sheet of ice. The home team trailed 10-3 after two quarters and looked done for, as the visiting Bears were doing a much better job of slip-sliding up and down the field.

But in the Giants’ locker room at halftime, somebody had an idea. It had little to do with the sort of midgame adjustments that were common in football, such as changing offensive plays or defensive formations. This was completely different. The notion was that maybe the Giants would be more successful not by changing their game plan but by changing their shoes-specifically, by taking off their football cleats and wearing sneakers for better traction. A mad scramble turned up enough pairs to accommodate the team, and the sneakers ended up providing the Giants with sure footing that led to 27 second-half points and a 30-13 victory. The “Sneaker Game” became part of sporting lore.

The lesson to be learned from the Giants that day is that challenging the accepted way of doing things-daring to be different-is critical to progress and can bring great success.

Source: Dare to Be Different / Michael Ackland, David Rhodes / Boston Consulting Group (BCG), December 20, 2002

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