John DeLorean told me that shortly after he had become general manager of Chevrolet he attended a sales conference in Dallas, and when he arrived at his hotel suite he discovered that someone from the company had delivered a huge basket of fruit to his room. Remarking to an associate on the basketâ€™s size and variety he commented, humorously, he thought, â€œWhat? No bananas?â€
From that moment on, the word throughout General Motors was â€œJohn DeLorean loves bananas.â€ No matter how many times he attempted to explain that he had only meant to be amusing, bananas kept showing up in cars, chartered planes, hotel suitesâ€”even in meetingsâ€”and followed him throughout his career at Chevrolet.
Source: What They Donâ€™t Teach You at Harvard Business School by Mark H. McCormack